Evaluation

The first step is to evaluate the client's business environment; the industry, the competition and the market. We assess the current visual and brand equities, dialog with management and customers and conduct in-store, on-site analysis. A comprehensive quote is then provided in order to establish the level of activity the client deems appropriate.

Research

Our second step is to study the existing market research while gathering fresh information. We will employ internet-based searches, focus group analysis, creativity sessions with clients as well as other methods of gatherinig information. We consider both the client's and the competitor's branding and packaging histories.

Strategy

The third step is to develop a corporate brand and design Strategy based on the results of our Evaluation and Research. This is the conceptual architecture that will support our future marketing activities. Appropriate types of media are discussed for their ability to communicate in the most compelling and articulate manner to the target consumer.

Design

The fourth step is to express the brand and design a visual strategy. We pride ourselves in being able to deliver a graphic package that cuts through the clutter of a crowded marketplace with impact and style. Our experience with all types of print technologies allows us to tailor our designs to the appropriate and most cost-effective materials and vendors. This approach offers a perfect blend of creativity and practicality.

Support

The fifth step is to support your total brand strategy with additional voices such as interactive media, outdoor advertising, fleet graphics, point-of-sale, on-pack promotions, coupons and free-standing inserts. Let us help your business grow as you develop new brands and expand into international markets.